PRACTICE AREA

The Best Market Research Solutions Under One Roof
  • Business to Business
  • Business to Consumer
  • Non-profit & Government

Maintenance

  • Customer satisfaction survey
  • Channel feedback analysis
  • Mystery shopping
  • Employee Satisfaction
  • Intermediary and partner audit
  • CRM optimization

Strategy Implementation

  • Concept Testing and product/service optimization
  • Segmentation and Targeting
  • Brand audit
  • Price Optimization
  • Communication Optimization

Strategy Formulation

  • Market Size Estimation
  • Estimating Market Potential
  • International Market Mapping
  • Competitive Intelligence
  • Channel Research
  • Intermediary research
  • Opportunites and Threat Research

Consumer Intelligence Solutions

Macro environment Research

  • Needs and Trend Analysis
  • Demographic Studies
  • Ethnographic Studies
  • Educational Group Studies

Economic Research

  • Consumer Psychology Study
  • Income distribution study
  • Income, saving, debit & Credit Studies

Socio Cultural Environment

  • Views of our self
  • Views of others
  • Views of organizations
  • Views of Society

Demand Measurement

  • Market Share analysis
  • Market Penetration Index
  • Market Forecast
  • Market Potential

B2C Research Solutions

  • Product/Service Testing, Development & Innovation
  • C-SAT, Retention and Recommendation
  • Customer Experience Studies
  • Kano Analysis
  • Customer Journey Mapping
  • Ad Effectiveness testing
  • Persona Analysis
  • Research for Content Generation
  • Opinion Polls
  • Media Research

Public Service and Policy Research

  • Economic Trends
  • Trade and Commerce
  • Health & Well Being
  • Education
  • Community Welfare
  • Transport & Infrastructure

Social Research Solutions

Services offered in development sector

  • Situational Analysis
  • Impact Assessment
  • Vulnerability Assessment
  • Employee Engagement
  • Learner Achievement Assessment
  • Communication Need Assessment
  • NGO Accreditation

Services offered in specialization sector

  • Public Health
  • Reproductive and Child Health
  • Women and Child Development
  • Drinking Water and Sanitation
  • Environment and Renewable Energy
  • Natural Resource Management
  • Rural Development
  • Microfinance

Electoral Research

  • Sentiment analysis of electorates
  • Report Card of elected members
  • Public Perception research